SERM-UP / Search Reputation Analysis
Reputation Audit of Search Results
We review what clients, partners and other stakeholders see about a company, brand or executive in Google and Yandex.
01
When This Service Is Useful
Before a tender or deal
The audit provides a documented view of the current search picture and realistic priorities.
When official sources rank below critical content
The audit provides a documented view of the current search picture and realistic priorities.
When SEO, PR and legal tasks need coordination
The audit provides a documented view of the current search picture and realistic priorities.
Before increased executive visibility
The audit provides a documented view of the current search picture and realistic priorities.
02
What the Work Includes
Query Map
Up to 15 agreed search formulations covering a company, brand and executives.
Google and Yandex Review
Each agreed query is checked in both search engines.
Source and Sentiment Analysis
Results are classified by source, tone, relevance and credibility.
Risk Prioritisation
Materials are grouped by urgency, visibility and realistic action.
Controlled Source Review
We assess official websites, profiles and other sources the client can improve.
Action Map
Each issue receives a recommended next step.
03
How the Project Is Organised
Initial Assessment
We confirm the object, region, priority queries and NDA requirement.
Detailed Audit
We collect and classify visible Google and Yandex results.
Strategy and Priorities
We define urgent, medium-term and monitoring priorities.
Implementation
We prepare the report, table and video walkthrough.
Monitoring and Review
We answer one consolidated question round after delivery.
04
What You Receive
Management presentation
Prepared for practical management decisions and follow-up work.
Google Sheets analysis table
Prepared for practical management decisions and follow-up work.
Risk and responsibility map
Prepared for practical management decisions and follow-up work.
12–15 minute video walkthrough
Prepared for practical management decisions and follow-up work.
05
Progress and Realistic Expectations
The audit is a diagnostic product. It does not include removal, publication, legal work or ongoing implementation.
The standard scope costs RUB 50,000 and is prepared within five working days after the brief and payment are confirmed.
FAQ
Frequently Asked Questions
Can the audit include a company, brand and executives?
Yes. Up to three executives can be included within the total query limit.
Can you check only Google or only Yandex?
The standard audit includes both because results can differ.
Do you sign an NDA?
Yes. An NDA can be signed before sensitive information is shared.
Does the audit include removing negative content?
No. Removal, legal work, SEO, PR and content implementation are separate tasks.
Next Step
Confirm the Audit Scope
Send the company or personal name, region, priority queries and links that concern you.