About
About SERM-UP
SERM-UP is a search reputation management team based in Moscow and working with projects across Russia.
Our Approach
We Begin with Evidence
We consider position, query coverage, source credibility, factual context and the decision a user may make after seeing the material. Recommendations distinguish facts, conclusions, hypotheses, SEO tasks, PR work, platform requests and legal questions.
Experts
Search Strategy and Reputation Communications in One Team
Two connected disciplines support one reputation strategy.
Daniel Hereni
Search Strategy and SERM
More than 15 years of experience in SEO and digital marketing. Responsible for search audits, source analysis, visibility and monitoring.
Tatiana Orlova
PR and Reputation Communications
Responsible for communication strategy, public positioning, reputation content, media work and response scenarios.
Who We Work With
- Companies and brands
- Business owners and CEOs
- Executives and public professionals
- Consultants, authors and speakers
- Marketing, PR and professional advisory teams
Confidential Projects
An NDA is available upon request. For sensitive projects, we can agree on a limited group of participants and controlled access to information.
Geography
SERM-UP is based in Moscow and works with reputation projects across Russia. The English website does not claim an international office or worldwide service coverage.
Discuss Your Reputation Challenge
Describe the company, executive or expert whose search reputation requires attention.