Negative Content in Top Results
Critical articles, reviews or forum discussions occupy visible positions.
SERM-UP / Search Reputation Management
Online Reputation Management for Companies and Executives
We help manage what people see when they search for your company, brand, executive or expert across Google, Yandex and reputation platforms.
What SERM Means
SERM Helps Manage the First Impression Created by Search Results
SERM is a focused part of Online Reputation Management. It connects search analysis, SEO, reputation communications, content development and platform work.
Explore Search Reputation Services
Reputation Risks
When Search Reputation Requires Attention
Weak Ratings and Reviews
Low ratings and unanswered complaints shape the first impression.
Suspicious Reviews
Misleading feedback requires evidence, moderation requests and a measured response.
Outdated Information
Search results no longer reflect the current business or professional position.
Risks Before a Deal
Partners and investors search for the company and its executives before deciding.
Executive or Expert Risk
Name searches may affect trust in the person and the organisation.
Our Approach
From Search Analysis to a Coordinated Reputation Strategy
01
Reputation Audit
We map priority queries, visible sources, sentiment and reputation risks.
02Reputation Strategy
We define priorities and coordinate SEO, PR, content and platform work.
03Implementation
We strengthen controlled sources and credible reputation materials.
04Monitoring
We track search changes, reviews, publications and new signals.
Who We Help
Reputation Projects for Businesses, Executives and Professional Teams
Business Owners
When company and owner reputation are closely connected.
Marketing Directors
When search results and reviews influence demand and conversion.
PR Leaders
When public communications must align with long-term search visibility.
Executives and Experts
When name searches influence credibility and partnerships.
Expertise
Search Strategy and Reputation Communications in One Team
SERM-UP combines search analysis, reputation risk management and public communications.
Daniel Hereni
Search Strategy and SERM
More than 15 years of experience in SEO and digital marketing. Responsible for search audits, query architecture, source analysis and monitoring.
Tatiana Orlova
PR and Reputation Communications
Responsible for communication strategy, public positioning, reputation content, media work and response scenarios.
Insights
Guides to SERM and Search Reputation
Search Reputation
What SERM Is and How It Differs from ORM
A practical distinction between search reputation work and broader online reputation management.
Search Reputation
How to Check a Company’s Search Reputation
A structured review of queries, visible sources, sentiment and decision-making risks.
Search Reputation
What to Do When Negative Content Reaches the Top 10
How to assess visibility, influence, source options and realistic next steps.
Next Step
Discuss Your Search Reputation Challenge
Tell us which company, brand, executive or expert you would like us to assess. An NDA can be signed before sensitive information is shared.