SERM-UP / SERM Implementation
Online Reputation Management in Search
Coordinated management of search results, controlled sources, reviews and reputation signals in Google and Yandex.
01
When This Service Is Useful
Ongoing management is appropriate when a one-time audit is not enough: negative or outdated content remains visible, official sources are weak, new reputation signals continue to appear or several workstreams must be coordinated.
Companies with persistent negative or unbalanced branded search results.
Brands whose official pages do not explain the current business clearly.
Executives whose personal results affect corporate trust.
PR and marketing teams that need ongoing search expertise.
Professional advisers managing a complex or confidential situation.
02
What the Work Includes
Search Result Management
We track priority queries and focus on the sources that shape the first impression.
Controlled Source Development
We improve official websites, profiles, company cards, biographies, case studies and other owned assets.
Reputation Content
We prepare accurate materials that explain expertise, projects, results and relevant context.
Platform Work
Where there are valid grounds, we prepare correction or moderation requests and document the response.
SEO Support
We improve indexability, relevance, internal linking and visibility of credible controlled sources.
Monitoring and Adaptation
The plan changes when new materials appear or the search landscape moves.
03
How the Project Is Organised
Initial Assessment
We perform an initial assessment and agree the priority queries, objects and risks.
Detailed Audit
We create a detailed map of search results, reviews and controlled sources.
Strategy and Priorities
We define the implementation plan and realistic target indicators.
Implementation
We improve, create, publish and support the agreed reputation assets.
Monitoring and Review
We monitor results, new mentions and changes in priorities.
04
What You Receive
Search result map and working dashboard.
Prioritised implementation plan.
Updated controlled pages and profiles.
Content briefs and reputation materials.
Platform request documentation where appropriate.
Search visibility work for agreed sources.
Regular monitoring and reporting.
05
How We Measure Progress
Share of priority queries with credible sources in visible positions.
Visibility of harmful or outdated URLs.
Coverage and quality of official sources.
Review response and profile completeness.
New mentions detected and assessed.
Completion of agreed implementation tasks.
06
Realistic Expectations
Search engines, publishers and platforms remain independent. The service focuses on realistic influence, credible information and sustained management rather than guaranteed removal or artificial manipulation.
We do not guarantee removal, a fixed search position or a specific platform decision. The project is evaluated through documented actions and observable changes in search results, reviews, sources and response readiness.
FAQ
Frequently Asked Questions
Is SERM the same as ORM?
SERM focuses on search results. ORM is broader and can include reviews, social discussions, media and other digital channels. Our projects often combine both.
How quickly do search results change?
The timing depends on the sources, search engine, competition, indexing and authority of the materials. Some changes are visible quickly; structural improvements take longer.
Do you create positive reviews?
We do not fabricate reviews. We help improve genuine feedback processes, responses and reputation profiles.
Can you remove an article?
Only a publisher, platform or authorised legal process can remove content. We assess the grounds and alternative actions.
Do you work under NDA?
Yes, when requested.
Next Step
Discuss Online Reputation Management in Search
Send the company, brand or personal name and the search results that create concern. We will review the visible situation and suggest a realistic starting format.
Telegram: @sagdiv Phone: +7 977 789-53-95 Email: 2@serm-up.ru