SERM-UP / Early Risk Detection
Reputation Monitoring
Monitoring of search results, reviews, publications and new reputation risks for companies, brands, executives and experts.
01
When This Service Is Useful
Monitoring is useful after a reputation project, before an important event, during increased public attention or whenever management needs a regular view of the information environment.
Companies that need early warning of new negative materials.
Executives entering a more public role.
Brands with active reviews and local profiles.
PR teams preparing for launches, tenders or transactions.
Clients who completed an audit or SERM project and want to protect the result.
02
What the Work Includes
Search Result Tracking
Priority Google and Yandex queries are checked for new sources and position changes.
Review Monitoring
New reviews, rating changes and high-risk complaints are tracked on agreed platforms.
Publication and Mention Review
Relevant media, directories, forums and other sources are reviewed within the agreed list.
Risk Classification
New signals are classified by urgency, visibility, credibility and possible response.
Alerts
Critical items can be escalated through an agreed communication channel.
Regular Reporting
The client receives concise summaries and recommended actions.
03
How the Project Is Organised
Initial Assessment
We agree the companies, personal names, queries, platforms and reporting frequency.
Detailed Audit
We establish the baseline search and review picture.
Strategy and Priorities
We configure the manual and technical monitoring process.
Implementation
We classify new findings and escalate critical risks.
Monitoring and Review
We review trends, update the source list and recommend actions.
04
What You Receive
Monitoring scope and baseline.
Query and source list.
New mention and review register.
Risk classification and status.
Critical alerts under the agreed rules.
Regular management summaries.
Recommendations for response or deeper analysis.
05
How We Measure Progress
Number of new relevant signals detected.
Time between detection and escalation.
Changes in priority search results.
Rating and review dynamics.
Number of critical risks with an assigned action.
Coverage of agreed sources and queries.
06
Realistic Expectations
No monitoring system can guarantee that every online mention will be found immediately. The scope must define which queries, sources, languages and platforms matter most.
We do not guarantee removal, a fixed search position or a specific platform decision. The project is evaluated through documented actions and observable changes in search results, reviews, sources and response readiness.
FAQ
Frequently Asked Questions
How often do you monitor?
The frequency is agreed according to the level of risk: periodic reporting, more frequent checks or intensified monitoring around an event.
Can monitoring include executives?
Yes. Corporate and personal names can be monitored within one system.
Do you provide automatic alerts?
The alert process depends on the available tools and the agreed scope. Critical findings can be escalated through a selected channel.
Does monitoring include response work?
Monitoring identifies and classifies issues. Drafting responses, platform work and implementation can be added separately.
Can you monitor both Google and Yandex?
Yes.
Next Step
Discuss Reputation Monitoring
Tell us which company, person, queries and platforms require attention. We will suggest a monitoring scope and reporting format.
Telegram: @sagdiv Phone: +7 977 789-53-95 Email: 2@serm-up.ru