SERM-UP / Personal and Business Reputation
Executive Reputation Management
Confidential search and public reputation support for business owners, executives and other visible decision-makers.
01
When This Service Is Useful
The service is especially relevant before an appointment, investment, tender, public campaign, media appearance, transaction or other situation in which an executive's name becomes part of a business assessment.
Business owners whose personal results influence trust in the company.
CEOs preparing for public visibility or a new appointment.
Executives affected by old disputes or incomplete biographies.
Public professionals who need a coherent and verifiable information environment.
Companies that need a shared strategy for corporate and executive reputation.
02
What the Work Includes
Personal Search Audit
We analyse name variations, associated companies, positions, publications, reviews and other visible sources.
Risk Prioritisation
We identify the materials and queries most likely to influence professional or business decisions.
Profile and Biography Development
We improve controlled biographies, executive pages, professional profiles and factual reference materials.
Expert Content
We develop themes and formats that demonstrate real expertise without artificial self-promotion.
Sensitive Content Response
We assess correction, removal request, public explanation, SEO and monitoring options.
Monitoring
New mentions and changes in name-related search results are tracked.
03
How the Project Is Organised
Initial Assessment
We conduct a confidential initial assessment of the name, role and known risks.
Detailed Audit
We map queries, publications, profiles and links to the associated company.
Strategy and Priorities
We create a personal reputation plan aligned with the corporate context.
Implementation
We improve sources, content, profiles and response readiness.
Monitoring and Review
We monitor changes and new reputation signals.
04
What You Receive
Personal search result and source map.
Risk priorities and response scenarios.
Biography and profile recommendations.
Expert content directions.
Corporate and personal reputation alignment plan.
Monitoring and reporting.
NDA and limited-participant workflow where requested.
05
How We Measure Progress
Visibility of accurate professional sources.
Coverage of priority name queries.
Visibility of harmful or outdated sources.
Completeness and consistency of biographies and profiles.
Readiness to answer sensitive questions.
New personal mentions detected and assessed.
06
Realistic Expectations
Personal reputation work must be based on accurate facts and genuine professional experience. It does not involve creating fictitious achievements, fake reviews or misleading biographies.
We do not guarantee removal, a fixed search position or a specific platform decision. The project is evaluated through documented actions and observable changes in search results, reviews, sources and response readiness.
FAQ
Frequently Asked Questions
Is the project confidential?
Yes. An NDA and a limited participant group can be agreed before the detailed assessment.
Can you remove an old article?
We assess the factual, platform and legal context. The publisher or authorised process makes the final decision.
Do you manage social media?
Only if it is included in the agreed scope. The core service focuses on search and public reputation sources.
Can corporate and executive reputation be managed together?
Yes, and this is often preferable when the two search environments are closely linked.
Do you work with public experts as well as executives?
Yes. A separate expert reputation format is available.
Next Step
Discuss Executive Reputation Management
Send the name, role, associated company and links that require attention. We will conduct a confidential initial review.
Telegram: @sagdiv Phone: +7 977 789-53-95 Email: 2@serm-up.ru